Vol. 1 No. 1 (2026): Bizonomics: Journal of Economics and Business Research

Articles

• Understanding Customer Loyalty: The Influence of Price Perception, Store Atmosphere, and Service Quality at Toserba Sunan Drajat, Merakurak Timur, Tuban

  Fuji Fitriani, Niswatin Nurul Hidayati, Diyan Agus Permana

  1-26

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• Social Commerce Research in the Digital Era: A Bibliometric Analysis of Research Trends, Intellectual Structure, and Emerging Themes Based on Scopus Data (2020–2026)

  Dewi Hidayatun Nihayah, Amanda Feby Fadira

  27-54

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• The Implementation of Marketing Mix Strategies in Modern Retail: Evidence From Toserba Sunan Drajat, Tuban

  Tri Hadiyanto, Niswatin Nurul Hidayati, Marsono Marsono

  55-73

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• Mapping Global Research on the Gig Economy: A Scopus-Based Bibliometric Analysis of Trends, Themes, and Research Frontiers

  Maftuhul Ilma Wiratama

  74-103

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• An Exploration of Generation Z’s Shopping Preferences and Decision-Making Processes in Modern Retail: A Case Study of Clarissa Store Tuban

  Yanti Fitriana, Niswatin Nurul Hidayati, Diyan Agus Permana

  104-116

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• The Evolution of Consumer Behavior Research: Mapping Global Trends, Conceptual Structures, and Research Frontiers (2020–2025)

  Yenni Fitria, Angelica Patricia

  117-147

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